London. Photography.2008
London. Photography.2008
 |
No items matching your keywords were found.
InterContinental Hotels & Resorts and National Geographic Extend Partnership to Include Global Geotourism Initiatives (National Geographic)
London, 30 June 2009 — InterContinental Hotels & Resorts, the world's first
truly global hotel brand, and the National Geographic Society have extended
their partnership to include global geotourism initiatives. Both organizations
will work together on a series of global initiatives to enrich the
understanding of environmental and cultural responsibility among
InterContinental associates and guests worldwide. National Geographic defines
geotourism as "tourism that sustains or enhances the geographical character of
a place — its environment, culture, aesthetics, heritage and the well-being of
its residents." The InterContinental initiatives will work from grassroots up,
harnessing the passion of the hotel general managers and their teams to help
"sustain and enhance" the geographical character of destinations where
InterContinental is present.
Vanessa Healey, Vice President, Global Marketing, InterContinental Hotels &
Resorts, said: "Across all our hotels worldwide, InterContinental is committed
to connecting our well-travelled guests to what's special about a destination.
We have always believed that we have a responsibility to respect the nature,
heritage and communities our hotels reside in, so that future generations of
travellers continue to enjoy what is unique to each destination. Working with
National Geographic, we hope that our associates and our guests will be
personally enriched, knowing ...
