Photography Textbook
Photography Textbook
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Kodak's Decline Continues as Digital Cameras Get the Ax (readwriteweb)
Kodak, once a symbol of technological innovation, is lately looking more like
a textbook example of a disrupted company. The company filed for Chapter 11
bankruptcy protection last month, after years of struggling to keep up in a
landscape dominated by digital cameras, smartphones and photo-sharing apps.
One of the ways that Kodak tried to stay competitive is by manufacturing and
selling digital cameras. Today, those efforts come to an end with the news
that the company will be getting out of the digital camera business
altogether.
_Sponsor_
The gravity of Kodak's decline can hardly be overstated. The company invented
consumer photography, the hand-held camera and even digital photography, but
failed to keep up with other emerging trends to a sufficient enough extent to
retain its dominance in the marketplace.
This is an organization that has innovation in its DNA. Yet its ability to
adapt to later, more fast-paced innovation from others has led the company to
where it is today. It would be like if, 50 years from now, Apple went
bankrupt, surrounded by more nimble competitors and unable to keep up with
whatever super-futuristic space gadgets other companies will be making. Hard
to imagine, right?
What Kodak ...
iPad Live 83: Revolutionizing
